Nowadays i heard many times from business owners that they don’t have sales or new customers. Actually businesses doesn’t have traffic problem. We’re living in an age where you have access to millions of prospects within hours such as Facebook ads and Google ads. They have conversion problem. I mean convert traffic into sales. Basically turning advertising into profit.
If you can’t pay money to acquire a new customer, then you don’t have a real business. Let me repeat, If you can’t pay money to acquire a new customer, you do not have a business. If you’re solely relying on free traffic, referrals, joint ventures, in house sales person, hoping for the best or etc, then you don’t have a predictable and dependable way to grow your business.
Generating a return on investment from paid advertising is a better choice as It’s predictable, repeatable, and scalable.