You need ongoing management when running Google ads. You need to keep testing, measuring and improving results in real time.
- Schedule a weekly routine campaign management. Check your conversion tracking, campaign setting and landing pages.
- Focus more time on keywords and ad groups that are performing well.
- Expand your campaigns through keyword research, bid increases and new targeting methods.
- Run an audit. Go through established, long-running campaigns and check
their structure, the devices and networks they target, and how well each is
performing. - Test new ad copy and revisit your landing pages to ensure they fit well with your
ads.