Letter from the Google founders that was part of Google’s 2004 IPO in which Page and Brin declared “Google is not a conventional company. We do not intend to become one”

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  1. Search isn’t just about finding websites, it’s getting the right information you need exactly when you need it the most.
  2. Google gave their team members the ability to work on projects outside of search in a 70–20–10 format. Seventy percent of time was spent on core projects, 20% of time was spent on new tangentially related projects and 10% on moonshot ideas.
  3. We may do things that we believe have a positive impact on the world, even if the near term financial returns are not obvious. — IPO (2004)
    So a child in an Internet cafe in a developing nation can use the same online tools as the wealthiest person in the world. — 2008

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